To help you understand how I work, here’s an overview of the process we’ll follow.
1. Initial discussion
Your first consultation with me is free.
It’s a chance for me to find out more about your business, what you do and who your customers are – and a chance for you chat with the person that you’ll be trusting your business to.
We’ll talk about your marketing strategy and what I can do to help you deliver your goals.
2. The Brief
Before working together, we’ll agree a clear brief which outlines the project, the objectives and how success will be measured/linked to business performance.
I will email a template for you to complete and return, or if you prefer we can chat over the phone/online, which covers points such as:
How you are going to use the copy (website, brochure, press release, etc)
For website copy, how many pages you require and what type (Home, About, Services, etc)
Whether you have anything already prepared
Whether you have an idea about length of copy required
3. Proposal and Quotation
Once I have the above information, I will prepare a proposal and detailed quotation, giving details of the job, pricing, delivery date and the number of amendments (usually 2) which are included.
I charge a fixed price for the job, so there are no surprises. The quoted price includes all necessary briefing and phone/email conversations, research and reading, copywriting work for the agreed project and 2 rounds of revisions.
Face to face meetings are not usually required, so are not included in quotations. If you wish, we can include them at an additional hourly rate plus travel time/costs.
4. Contract and Payment
Prior to commencing the project, you’ll need to sign the contract and provide 50% of the price up front.
The remaining 50% will be payable on completion of the project.
5. Further Information
At this point, it’s useful for us to confirm finer details about the brief, for example:
Your target audience (and what they are looking for)
Your brand personality
Your marketing objectives and what you want the project to achieve
Any background material which you have already prepared
To help with the overall success of the project, it is also important for me to understand your organisation’s culture, history, challenges and people prior to starting the work.
6. The Job
The work will be provided in digital format (MS Word document, WordPress or Squarespace website).
I usually provide 3 versions of the copy: 1st draft, 2nd draft and final draft. That means I ask for any amendments after the 1st and 2nd drafts.
Any further amendments will be charged at an hourly rate.
7. Review and Final Payment
We will agree in advance how long you will have to review and sign off the copy provided – remember that you will need to read through the full text to ensure that it meets the brief.
The final payment will be invoiced when the job has been completed (14 day payment terms).
I ask all clients for testimonials to include on LinkedIn and my website. It’s how future clients can be reassured when choosing whether to work with me (and will probably have also played a part in your own decision).
1 . Pre-design
We’ll have an initial discussion of your project (free of charge) to understand what features you’re looking for and so that I can provide you an accurate quotation for the design.
If we decide that we’re a good fit, we book the 2 week design period.
To reserve your design period, I’ll ask for a 50% deposit of the full cost (the balance will be payable on completion.
You’ll have some homework to do before the design gets started (content, images, etc) which will all be outlined in a welcome pack. As this will take you a little time, your booking with me will need to account for that.
You’ll then complete your homework, getting everything outlined ready for me to start building your website. If required, you can contract me to write your content instead of producing it yourself at this stage.
2 . Week 1
We review the content you’ve submitted, understanding what you’re looking for and ensuring that we both understand the style you’d like and your website’s goals.
Then you sit back and let me do the hard work.
I’ll design your site ready for you to review the following week.
3 . Week 2
At the start of the second week, you’ll have a website ready to review.
You can then edit to your heart’s content, to ensure you have a website which you love. The only limitation on edits is that they must all be provided in time for completion by the end of the second week, so it makes sense for you to review and send your list of edits quickly.
You list all the edits in a word document and I’ll work through them.
On the last day of the second week, we’ll talk through your website and explain how you update content and blog posts in the future.
I ask for the remaining 50% of the price quoted and your site goes live.