I’m going to take a wild guess that you’re here because you’re looking for someone to help with writing copy to attract your customers, or perhaps because your current website needs an overhaul.
Take a moment to think about how often you need to write in your business: website copy, press releases, blog posts, newsletters, sales copy to name a few.
Telling stories (not the kind you associate with running to your parents when your big brother stole the last piece of chocolate cake) is a great way to engage with your customers.
However, writing is not for everyone - you might be too busy to sit down and write, or perhaps you’re just fed up of staring at a blank screen.
Blogs are a great for building your brand, engaging with customers, positioning yourself as an expert and generating sales - but you have to post regularly to ensure your website looks up to date.
If you need a little help, I can either write a one-off blog post or a series of posts (check Pricing Guide). Together, we agree the topic, style, target audience and posting schedule, then you leave the rest up to me.
You have some good news (expansion plans, a new customer) and think that a newspaper article will be great free advertising. You’re absolutely right, but beware clumsy attempts which will get you sent straight to the advertising department.
You could put a few words together anyway and hope for the best, or maybe spend your spare time scouring the internet for ‘how to write a press release’. Or you could save yourself some hassle, tell me your story and let me craft it into a press release designed for busy editors.
Back in the 1990’s, the Yellow Pages was the place to research companies before you made a purchase. Now people use the internet, which means that your website is your shop front, your advertising space and one of your best marketing tools.
Customers make decisions based on how your website looks and the information they can (or cannot) find there, so it needs to be written with them in mind (formal, chatty, technical?) and incorporate any keywords from your SEO specialist.
If you’ve ever come across glaring mistakes on somebody else’s flyer or website, I bet your thoughts ran along the lines of “unprofessional” or “poor attention to detail”. It’s not a good message to give your customers.
Proofreading your own work is difficult. I ask other people to proofread my writing, but the errors leap out if I’m looking at somebody else’s words. I’ve lost count of the number of time’s someone said “I can’t believe you found that”.
Articles & Newsletters
Longer articles are used to demonstrate your expertise, give information, raise awareness or just inspire people. Writing articles is all about creating something people will want to read and, in the process, raising the profile of your brand.
If you’re staring at that flashing cursor on a blank white screen, it may be time to reach out for a little help. Whether the article is for a magazine, newsletter or brochure, good research is essential along with with interesting and well-written copy.
Have you created some audio or video content which now needs transcribing into a text document for email or download as an e-workbook? Or maybe you’ve come across one of those old fashioned paper documents which you want to edit?
Transcription could be from: podcasts; webinars; videos; online conferences; historical family documents; book drafts; written reports; academic dissertations.
…and you’ll be looking for someone with fast and accurate typing skills.