About Jacquie Budd
Making websites work better for people and businesses
Your website needs to do more than get you found. It needs to help people understand what you do, find what they need, and decide what to do next.
I help businesses work out what their website and content need to do, starting with the business behind the website.
I’ve always been interested in the business behind the website
Growing up with parents who ran a textile business from home, I had an early understanding of the dedication, expertise, and hard work that goes into building something of your own.
Over the years, my career has taken me from large global organisations to supporting people starting and growing small businesses, as well as building my own. I’ve worked across HR, business support, content, websites, and digital strategy, with directors, entrepreneurs, and very small businesses.
That means I understand the bigger picture behind a business and the everyday reality of trying to make everything work when you’re the person doing most of it.
I’ve built and managed Squarespace websites, contributed to national publications including TGO Magazine, and written walking guidebooks.
Everything I’ve done comes back to the same thing: understanding what people need to know and making it useful for them.
A very early introduction to small business life
Not every website needs redesigning
It’s easy to get pulled in different directions when you know your website isn’t quite working. Redesign it? Add more content? Focus on search? Change the platform?
My job is to help you work out what will actually make the biggest difference - and not recommend more work just because you could do it. Sometimes that’s a few changes. Sometimes it’s a bigger rethink. Sometimes it’s simply understanding what’s going on.
You don’t need to spend hours learning website terminology or keeping up with the latest changes in search either.
That’s my job. I’ll help you understand what’s happening and translate it into clear, jargon-free recommendations you can do something with.
Outside of work
I’m based on the edge of the Peak District and work remotely with businesses across the UK and beyond.
When I’m not working with clients, you’ll usually find me exploring the hills and moors on foot or by bike - which is why you’ll see lots of local landscape images throughout this website.
I also believe in running my business responsibly, with trust, respect, and long-term relationships at the heart of how I work. Read my sustainability policy to find out more.
“If you are considering engaging her, in whatever capacity, don’t even think twice – JUST DO IT!”
— John Edmonds, Business Advisor