About Jacquie Budd
Making websites work better for people and businesses
Your website needs to do more than get you found. It needs to help people understand what you do, discover what they need, and connect with your business.
With so much information about SEO, AI search, and content out there, it can be difficult to know what’s relevant to your business - and what isn’t.
I help you make sense of it.
I start with your business and the people you’re trying to reach, then look at how your website, content, and search are working together.
Starting with your business, not just your website
A good website starts with understanding the business behind it.
Before looking at SEO or technical details, I want to understand what you do, who you help, and what your customers need to know. Because when your website makes sense to the people you want to reach, it becomes much easier for search engines to understand too.
I look at:
Your business
What you offer, what makes you different, and what you need your website to do.Your customers
What they need to understand before they trust you and take the next step.Your website
Whether your pages, words, and structure help people find what they need.Search
How people find your business and how search engines understand what you offer.
I’ve always been interested in the business behind the website
Growing up with parents who ran a textile business from home, I had an early understanding of the dedication, expertise, and hard work that goes into building something of your own.
Since then, my career has taken me from large global organisations to supporting people starting and growing small businesses, as well as building my own.
I’ve worked with directors, entrepreneurs, and micro businesses, giving me an understanding of different sides of business - from the structure and strategy of larger organisations to the everyday realities of running a small business.
I’ve developed expertise across websites, SEO, content, and digital strategy. I’ve built and managed Squarespace websites, contributed to national publications including TGO Magazine, and written walking guidebooks.
A very early introduction to small business life
But everything I’ve done comes back to the same thing:
understanding what people need to know and making it useful for them.
Not every website needs redesigning
It’s easy to get pulled in different directions when you know your website isn’t quite working how you want it to. Should you redesign? Write more content? Focus on SEO? Change your platform?
My job is to help you work out what will make the biggest difference for your business.
That might mean making a few changes, or perhaps having a bigger rethink. But it shouldn’t mean doing more just because someone told you that you should.
No redesigns when they’re not needed
No creating content just for the sake of it
No confusing technical reports that nobody can understand
Just a clearer understanding of what your website needs and where to focus first.
Oh, and you don’t need to spend hours learning about SEO, website terminology, or the latest changes in search either.
That’s my job. I’ll help you understand what’s happening with your website and translate it into clear, jargon-free recommendations you can do something with.
“If you are considering engaging her, in whatever capacity, don’t even think twice – JUST DO IT!”
— John Edmonds, Business Advisor
Outside of work
I’m based on the edge of the Peak District and work remotely with businesses across the UK and beyond.
When I’m not working with clients, you’ll usually find me exploring the hills and moors on foot or by bike - which is why you’ll see lots of local landscape images throughout this website.
I also believe in running my business responsibly, with trust, respect, and long-term relationships at the heart of how I work. Read my sustainability policy to find out more.
Not sure where to start?
If you know your website could be doing more but you’re not sure what it needs, let’s chat.