How I work

A clear, straightforward way of working together

I like to keep things simple. You shouldn’t need to chase me for updates, keep track of lots of moving parts, or become an expert in websites and SEO to work with me.

From our first conversation through to completing the work, I’ll keep things clear so you know what’s happening, what I need form you, and what happens next.
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1. Let’s have a chat

We’ll start with a free 30-minute conversation about your business, what’s happening, and what you’re hoping to achieve.

You don’t need to know exactly what’s wrong, or what service you need. That’s part of what we’ll work out together.

It’s also a chance for you to ask questions and get a feel for how I work.
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2. Work out what you need

Once I understand more about your business and what you’re trying to achieve, I’ll work out what the project will involve and what I need from you.

Depending on the work, that might include your existing website, content, analytics or search information, background about your business and customers, or other relevant material.

For some projects, particularly a Website Audit, this is where I’ll do the initial research and assessment.
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3. I’ll send you a proposal

I’ll put everything in writing so you know exactly what we’re agreeing to.

Your proposal will set out:

• The scope of work

• What you’ll receive

• What’s not included

• Timescales

• Pricing

• Payment arrangements

• Anything else that’s specific to your project

The proposal will also refer you to my Service Agreement and Terms & Conditions, which form part of the agreement. You’ll have the chance to ask questions and make sure everything is clear before deciding whether to go ahead.
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4. Book your project

If you’re happy to go ahead, you’ll sign the proposal and make the agreed payment to secure your booking.

Once that’s done, your project is booked in and I’ll confirm the next steps.
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5. We get to work

I’ll get started on the agreed work and keep you informed as we go.

How this looks will depend on the project.

For a website audit, I’ll carry out the research and analysis before we talk through the findings and recommendations.

For content, case studies, blog posts, or website work, there may be drafts, feedback and revisions along the way.

I don’t believe in unnecessary meetings, so we’ll use email, phone calls, and video calls where they’re genuinely helpful.
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6. Review and refine

You’ll have opportunity to review the work and provide feedback within the agreed timescales.

For content projects, this normally includes two rounds of revisions. For other work, any amendments included will be set out in the proposal.

If something changes substantially after we’ve started - for example, the brief changes or additional work is needed - we’ll talk about it before I do anything outside the agreed scope.
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7. Complete the project

Once the agreed work is finished and you’ve signed it off, the project is complete.

Any final payment will be due according to the payment arrangements in your proposal.

And that’s it. No disappearing act, no mysterious final invoice for things we never discussed.

If you need more help after our project, I’d love to hear from you. Many clients come back for further project work as their business changes.