Helping the right people find and connect with your business

Jacquie Budd cycling on a Yorkshire road with green grass verges

Your website needs to do more than get you found.

It needs to help people understand what you do, trust you, and feel confident taking the next step.

Jacquie Budd sitting on a dock, looking out across Loch Ossian, Scottish Highlands

Start with your customers, then work backwards.

Good websites start with customers.
Search comes next.

Your website might not need a full redesign. It might just need to speak more clearly to your customers.

Websites naturally change over time. Your business grows, your customers change, and search evolves. What worked a few years ago may no longer be helping.

Before deciding what needs changing, I look at the whole picture:

  • What your business does and what customers need to understand

  • Whether your website is clear and easy for people to use

  • How search engines understand your business and help people find you

  • What’s happening behind the scenes technically

Then I help you work out what’s worth improving first.

“Fabulous Zoom call this morning. Jacquie was so understanding and helpful to a pure novice in the website world.”

— Florist, HD8 area

How I can help

Most businesses start with a question:

Why isn’t my website doing what I need it to do?

You don’t need to know whether the answer is SEO, content, messaging, design, or something technical.
That’s my job to work out.

#1 Not sure what’s wrong?

Find out what’s going on

Website Audit

I’ll look at your website, content, search, and the technical stuff behind the scenes to see what’s working, what’s getting in the way, and what could make the biggest difference.

You’ll get: A clear summary of what I’ve found and what to work on first.

Learn more

#2 Know something needs changing?

Work out what to prioritise

Website Action Plan

Turn your audit findings into a practical 3-6 month plan with clear priorities, so you know where to focus your time and budget.

You’ll get: A practical roadmap with priorities, actions, and next steps.

Learn more

#3 Ready to make changes?

Turn your plan into action

Website Improvements

If you need help putting the plan into practice, I can help you make changes - from content and Squarespace updates to SEO and customer journeys.

You’ll get: A clear proposal outlining the work involved, timeline, and pricing.

Learn more

Not sure where to start?

Start by finding out what’s happening. I’ll help you work out what your website needs and what to work on first.

Jacquie Budd standing at the water edge on Port Logan beach, Scotland

Why work with me?

Bringing business understanding to websites and search

I’ve spent my career understanding how businesses communicate - from working in global organisations to building my own business. Growing up around small businesses also gave me an even earlier appreciation of the dedication and hard work that goes into creating something of your own.

That experience, combined with my background in SEO content, websites, and digital strategy, means I understand both sides:

The business behind the website, and the technology that helps people find it.

My job is to connect the dots and translate the jargon into clear, practical advice you can do something with.

Not sure what your website needs?

Start with a website audit and get clear recommendations on what to work on first.

Not ready for an audit?
Stay connected…

Businesses I’ve worked with