Portfolio
I’ve worked with charities, small businesses, solo traders, and other organisations across the UK and beyond, helping them communicate what they do and connect with the people they’re trying to reach.
Here are some examples of the work I’ve done, from SEO content and case studies to website copy, research and publishing.
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More examples of my work
Alongside the projects above, I’ve worked on a wide range of content, research, and editorial projects.
Content and blog posts
Alpkit: Blog post
Alpkit asked me to write a feature for their Treasured Moments section. I had a lot of fun putting together a story about bikepacking in the Outer Hebrides - using storytelling to inspire readers dreaming about their next adventure. The post is about finding the best beach in the world, but it has a twist.
The Outdoor City: Outdoor blog posts
I was commissioned by Sheffield City Council to write a series of tourism-focused blog posts covering climbing, walking, and mountain biking in the Peak District. The content was written to inspire readers while also helping people discover Sheffield’s outdoor attractions through search.
Marketing and SEO support
Safe and Supported: Keyword research and content editing
Philippa, a Bristol-based transformational life coach, wanted help identifying her target audience and SEO keywords. I researched and recommended keywords, gave guidance on how to use them, and suggested edits to improve the site’s clarity and search visibility.
Peak Cycling UK: Marketing content
I created online marketing content to promote a new cycling holiday in Scotland, including short-form social media content and guest blogging. The aim was to reach people interested in the trip and put the new offering in front of the right audience.
Research and Editorial Projects
AA Publishing: Walking guidebook - 50 Walks in the Peak District
I was commissioned to research, field check, and rewrite a selection of walks for this popular AA walking guidebook. I walked each route to check the details, then worked within the publisher’s editorial standards and deadlines to produce accurate, clear, and engaging route descriptions.
JR Nicholls Publishing: Proofreading and guidebook writing
After writing Walking in the Upper Dearne Valley for JR Nicholls Publishing, I was asked to proofread and edit Castles of Eden for another of their writers, Mark Richards. I checked for continuity, grammar, and clarity - maintaining the author’s voice while enhancing readability. The guidebook written in my own name ranked #6 in the Top 10 non-fiction books at Read Holmfirth bookshop in August 2019.
TGO Magazine: Magazine article
Published magazine article on a walking route in The Quantocks. It included researching the route, field checking, mapping, and writing content in line with the magazine’s editorial style guidelines and deadline. The article provided readers with accurate and interesting information about the area, while showcasing my ability to manage complete editorial projects.