Today’s consumers crave more authenticity from companies. Here’s why, and what you can do about it.

As social media and video content becomes more popular, you may wonder whether it’s still worth investing time and effort in your business blog. Uncover the benefits, how blogs can affect your SEO, and whether AI can help.

Flodesk has beautiful email templates. Find out why I chose it for my email marketing and how it compares to other platforms.

Being kind costs nothing and the simplest things can have a significant impact. Read on for 50 random acts of kindness for yourself, family and friends, strangers, your community, and the environment.

I recently found an ethical, nature-inspired email series to help me think about my own branding. It’s led to huge shifts in how I think of my business.

Writing a blog post can be an exciting but daunting task. If you’ve ever wondered how to get started, this one’s for you. Find out my blog writing process, from start to finish.

Do you remember WHY you started your business? As a small business owner, personal values can have a huge impact on how you do business.

Case studies are a great way to show potential customers what you can do for them. By sharing how others have benefitted, those with the same problem will identify with how you can help.

Chances are you want your website to hit the top spot of Google. But it’s getting harder to do. Read on for content tips to help improve your website’s search ranking.

…and why should you care? Evergreen content is a great way to maximise the effort you put into your blog. And it will consistently bring people to your website for years to come.

What happens when your dream job doesn’t work out quite as you expected? Here’s what I did.

Social media can be a helpful tool to market your business. But what happens when you suffer from social media fatigue? Can you market your business without social media?

Many people wonder whether ChatGPT spells the end of content writers. Whilst it is a powerful and potentially helpful tool, it’s not currently a replacement for human writers. Learn more in this post.

By nurturing their natural personality and strengths, introverts can create marketing strategies that feel genuine and energising rather than draining. Find out how.

What is content strategy, and why is it important for your small business? Learn how to create your own content strategy.

Understanding what your customers want is vital to growing your sales. Find out why, and what you can do about it.

In October 2022, I was named a finalist for the IPSE Sustainable Freelancer Award.

With the popularity of video and social media, is blogging now dead? Hint: it’s not, but it has evolved.