Guide to SEO Blogging
SEO & visibility free download
Last updated April 2026
When I started blogging back in 2014, I had no idea what I was doing.
I just wanted to write and share some thoughts, so I set up a free WordPress site and posted whenever I felt like it. There was no strategy, no SEO plan - just a lot of trial and error!
Since then, blogging (and search) has changed a lot.
Over the years, I’ve taught myself SEO, built and grown my own websites, and now write blog content for businesses who want to improve their visibility online. One of my own sites grew to over 100,000 visits which taught me a lot about what actually works in search.
That’s why I created this guide.
A practical guide to SEO blogging
(for today’s search landscape)
I put this guide together to share what I’ve learned about creating blog content that gets seen, not just published.
It’s designed for anyone who writes blog posts for themselves, their business, or their charity. Whether you’re just starting out or trying to improve what you already have, you’ll find lots of helpful information. And if you’re struggling to come up with blog topics, these 52 blog post ideas will give you lots to work with.
Inside, you’ll learn how to:
Structure blog posts clearly so they’re easy to read and understand
Create content that supports visibility in modern search (including AI search) - you may also find this post helpful about how to repurpose blog content so it works harder
Focus on the important elements: clarity, usefulness, and trust
Improve the impact of your blog without overcomplicating things
This guide isn’t about chasing algorithms. It’s about creating content that works for real people and is easier for search engines to understand.
Why this guide is different
Search has changed.
People no longer scroll through pages of results. They often get answers directly in the search results or AI-generated summaries before they even click a website.
That means when someone does land on your blog, they’re usually looking for:
Clarity about what you do
Trust that you’re someone who can help
A quick understanding of whether you’re the right person
This guide focuses on exactly that, helping you make your content clearer, more useful, and easier to find.
My approach to blogging
(and why I created this guide)
Over the years, I’ve realised something important.
Writing the blog post is usually the easy part.
The harder part is knowing:
what to write about,
how to structure it,
and how to make it visible once it’s published
That’s what this guide helps with.
It pulls together the practical parts of blogging and SEO in a way that feels simple, realistic, and easy to do (even if you don’t consider yourself “techy” or an SEO expert.
Get your free copy of the guide
If you’d like to improve your blog content and make it easier for people to find your website, you can grab a free copy of the guide by completing the form above.
You’ll also be added to my email newsletter, where I share monthly(ish) tips on SEO, content, and websites. I hope you decide to stick around but, of course, you can unsubscribe at any time.
Need help with your content?
If blogging feels overwhelming, you’re not sure what to write about, or you simply have no spare time, I also offer SEO content writing services.
Feel free to get in touch for a chat about how I can help.
You might find these helpful next:
If you’re stuck on what to write:
52 blog post ideas (when you have no idea what to write about)
If your website isn’t bringing in enquiries yet:
Why your website looks good but isn’t getting enquiries
If you want to promote your business without using social media:
How to build business visibility beyond social media