20+ ways to repurpose your blog content in 2026
Updated December 2025
If you’ve spent hours researching and writing a blog post, you’ll know just how much effort goes into it. But what if that one post could do more than simply sit on your website? By repurposing your content, a single blog post can become dozens of extra pieces of marketing content - for social media, email, video, podcasts, and more. All without any extra stress.
Even in today’s zero-click world, where people often get answers in the search results, blog posts are still important. They help people find information, answer questions, and solve problems. They also show your expertise (important for SEO visibility) and give you content that can be reused again and again.
Repurposing helps your efforts work even harder. You’ll reach more people, increase visibility, and save yourself time.
In this post, I’ll share 20+ ways to repurpose a single blog post in 2026, in a simple, slow marketing way.
Table of contents
What is repurposing blog content?
20+ ways to repurpose your blog content in 2026
What is repurposing blog content?
Repurposing content means taking what you’ve already written and changing it into different formats so it can be shared across other platforms.
It comes with lots of benefits:
Saves time and effort: Because you’re not starting from scratch every time, you can quickly create and share new content.
Helps with SEO visibility: Each new piece of content links back to the original post, helping search engines find you.
Increases brand awareness: Showing up consistently across different platforms builds recognition and trust.
Extends content lifespan: Instead of a post being used once, it keeps working for you in new ways, long after the original publication date.
Reaches more people: Different people prefer different formats. Some love videos, some prefer graphics, others want quick tips.
20+ ways to repurpose your blog content in 2026
If you’ve put the work into writing a great blog post, it’s worth letting it help with your marketing efforts over the next weeks, months, and even years! With a little creativity, you can turn a single post into multiple pieces of content, helping more people find you.
Let’s get started…
1. Create an infographic
Turn the main points or data from your blog into an easy to read visual infographic. It’s perfect for giving people a quick overview and tools like Canva or Visme make it easy.
2 . Share data or stats as social posts
Pull out useful facts, statistics, or examples and share them as social media posts. Each can link back to the full post helping with SEO and traffic to your site.
3. Text only quotes
Choose short, punchy statements and share as text only posts on X (formerly Twitter), LinkedIn, or Instagram, linking back to your blog. People can share them easily, helping you reach an even wider audience.
4. Design quote graphics
Design a branded graphic using a phrase or main takeaway from your blog post. Great for platforms like Instagram, LinkedIn, and Pinterest.
5. Write a guest post
Rewrite the same topic from a new angle and publish it on another website. Include a link back to your original article. This will help you reach new audiences, drive traffic back to your website, and improve authority.
6. Share snippets in stories
Turn highlights into short stories, inviting people to read the full blog. It’s good for those who prefer quick, visual content.
7. Create short form videos
Turn your blog ideas into TikToks, Reels, or Shorts. AI video tools can help by suggesting captions or visuals, but make sure you keep your ideas and human voice.
8. Record a podcast episode
Record a podcast talking through the main idea of the blog, or use it as a pitch to appear on someone else’s podcast. Audio content reaches people who prefer listening over reading.
9. Put together a poll or survey
Turn points from your blog into questions and use them in polls or surveys on social media. It encourages engagement, and can give you customer feedback, helping you come up with new ideas.
10. Run a webinar or mini training
Develop a short webinar or free online workshop based on your post. Slide decks summarising key points can also be shared afterwards.
11. Create carousel posts
Break the blog into several slides, each covering a tip, statistic, or step. Carousel posts are swipeable and interactive, ideal for Instagram or LinkedIn.
12. Add it to your email newsletter
Feature the blog in your newsletter, either as a summary or as top takeaways, linking back to the full post for more detail.
13. Reuse it as evergreen content
If the topic isn’t time specific, you can share parts of it repeatedly over the coming weeks, months, or years. Evergreen content continues to build visibility over time, with very little extra effort.
14. Share behind the scenes content
People love seeing behind the scenes, and it helps you build relatability! Show your writing process or planning with screenshots, notes, or photos.
15. Turn the post into an eBook
Combine related blogs into a downloadable resource. It’s great for lead generation (people signing up to your email list) and building authority.
16. Share useful tips
Break your blog into single, actionable tips and share them individually on social media or in newsletters. Each time, link back to your original post for people to read more.
17. Adapt it for other platforms
Rewrite a shorter version, tailored for platforms like Medium, LinkedIn, or niche forums. This will help you reach new readers and create backlinks to your site.
18. Create a checklist or printable template
Summarise the steps or main points into a practical checklist or template for readers to download. It’s great for encouraging people to sign up to your emails, and shares added value.
Here are a couple of my downloads:
👉 Guide to SEO and Online Visibility
👉 Guide to SEO Blogging
19. Host a live Q&A
Go live on social media to discuss the topic and answer questions in real time. Reuse clips or insights afterwards - double repurposing!
20. Use it to prepare interview questions
If you interview experts, turn your blog’s bullet points into prompts or talking points. Expert interviews will help you expand your reach as the interviewee will share with their own audience too.
21. AI prompts (optional)
If you get stuck, AI can help brainstorm captions, summarise sections, or generate different phrasing options. Make sure you change the original response to your own words and keep your voice authentic.
Quick tip: When repurposing, always link back to your original post. It helps to strengthen SEO, drives traffic back to your website, and keeps everything connected.
How repurposing content links to slow marketing
Repurposing a single blog post is one of the easiest ways to get more mileage from your efforts. You can create a surprising amount of content, without having to start from scratch.
Your content will reach different people through repurposing. And, by turning one post into videos, graphics, social snippets, emails, and more, you’ll connect with people in the ways they prefer.
Focus on quality over quantity, sharing content that genuinely helps. When you answer people’s questions, show your expertise, and link back to the original blog you’ll extend the post’s lifespan and improve your SEO visibility.
So before you head off to write something new to share on social media, take a look at what you’ve already created. You may just find a goldmine of content waiting to be repurposed.
You may also like:
How to build business visibility beyond social media
Frequently Asked Questions (FAQ)
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Content repurposing means taking a single blog post and reshaping it into different formats like social posts, videos, or emails. It helps your content reach more people, improves SEO, and extends its lifespan.
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There’s no rule and it will depend to some extent on the type of content. If the content is still relevant, you can repurpose it. For example, evergreen posts can be shared multiple times over months or even years.
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Yes, AI can help with ideas, summarising, or creating different captions. However, it’s important to always review the response and add your own voice to make sure it’s accurate and authentic.
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Yes, each new piece of content linking back to your original post creates more opportunities for search engines to find and rank your site. It also directs readers back to your website, increasing traffic and authority.
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It all depends on your audience. Some people prefer to listen (eg. Podcasts), some prefer videos (eg. YouTube or Reels), and others prefer infographics or actionable slides. The best tip is to experiment and see what people engage with most.
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