How to overcome writer’s block
Writer’s block is frustrating but if you’re creating regular content for your website, it’s pretty much a given that you’ll experience it at some time. There are tons of reasons for writer’s block, from having a head full of other work, through to not getting enough sleep the night before. But that’s no help when you’re staring at a blank screen, up against a deadline for a new web page or SEO blog post. So, how do you overcome the mental block that’s stopping you from coming up with creative ideas and the right words?
Key takeaways
Writing a crappy first draft helps overcome writer’s block by taking the pressure off so your words can start flowing.
Using techniques like content calendars, mind maps, and timers create structure which help avoid writer’s block.
By changing your approach and skipping tough sections, going for a walk, or speaking your ideas aloud, you can interrupt a mental writing block.
10 ways to overcome writer’s block
Writer’s block can eat up your time! You sit down in front of the computer screen, get ready to write, and…nothing. You realise you’ve been staring at a blank page for the last ten minutes. Or, maybe worse, you start writing, then get stuck in the middle and never finish (or delete everything because it’s rubbish).
I’ve been there in the past, many times!
The good news is, there are lots of little techniques you can use to overcome writer’s block.
1. Write a crappy first draft
When I first heard another writer talk about giving yourself permission to write a crappy first draft, it was a total game changer. All the pressure of coming up with something amazing on the first go just disappeared.
Remind yourself that nobody else will be reading your words, and write whatever comes to mind. Forget about spelling, grammar, or layout. Just write!
Once you’ve done that, walk away, make a brew, or even sleep on it overnight. Then, go back to your draft and begin editing to make it into something great. Writing and editing are two completely different skills, so having time between the two will help.
2. Start in the middle
Writing the introductory paragraph is often the hardest part, especially if you’re trying to do it first. It’s difficult to come up with an introduction to something you’ve not written yet. Plus, the first paragraph plays a big role in search engine optimisation, so you’ll want to add keywords later too.
I usually find it easier to start writing in the middle. I get straight to the heart of the subject where my ideas are bubbling over. Then, once it’s all out of my head, I can look through and come up with the introduction and conclusion. Take this blog post as an example - the key takeaways near the top of the post were actually written last.
3. Create a content calendar
A content calendar can help prevent writer’s block because you already know the topic of your next blog post.
Some people suggest spending half an hour a week to brainstorm ideas but I prefer to make a note of things as they come to me throughout the week. An email or conversation can often spark a thought, so I want to grab it while I can.
I use Asana for my content planning, so that’s where I record the ideas too - but a document or notes app on your phone will work just as well. You may also be interested in reading 52 blog post ideas to write about
4. Use a mind map
I love mind mapping, especially when I’m researching something new. I write the main topic in the middle of a piece of paper, then draw lines to sub-topics, and more lines to expand on those. It helps me pull all my random thoughts together, and gives me an outline for the blog post.
You can use online mind mapping tools, but I personally prefer a paper version. For some reason, the physical act of drawing makes my thoughts flow better - and I can see the bigger picture. When I come to write the blog post, I then use a highlighter to cross through the points I’ve covered.
5. Jump the difficult parts
When your mind goes blank, or you’re getting hung up on how to articulate something, it often helps to skip that section. It will keep you in the flow of writing and gives you the chance to reflect and come back to the tough parts later.
To do that, I type xxx for words or paragraphs that I’m struggling to write. Then, when my crappy first draft is finished, I go back and work on those sections with a fresh pair of eyes.
6. Set a timer
This is a great way to cut through procrastination! By setting a timer for short, focused intervals, you break up the writing into manageable blocks, making it feel less overwhelming.
When I’m struggling, I set a 45 minute timer to fully focus and promise myself a treat (a cuppa, or 5 mins in the garden) when done. Bizarrely, it often gets me into flow and I don’t want the break.
The Pomodoro Technique suggests using 25 minute intervals before a short break to maintain focus.
7. Go for a walk
Sometimes, the best cure for writer’s block is to walk away. If you’ve tried all the tricks and your mind is still blank, taking a break can help - especially if you’re getting frustrated!
Doing something physical will increase blood flow throughout your body, including your brain - and getting outside into nature activates the parasympathetic nervous system, which leads to enhanced cognitive function.
Going for a walk is my favourite way to clear my mind. Usually, I’ll get back and find that I’ve unconsciously written the part I was struggling with while out!
8. Ask AI for help
As you may expect, I strongly believe in human-written content. An experienced writer can connect brands and their customers, with original, engaging, and personalised content. But I also think there’s a place for AI in writing - in fact, I wrote a blog post about the pros and cons of using AI to write your content.
When you’re stuck for words, AI tools like ChatGPT can help you brainstorm ideas. It can also give you suggestions for different ways to articulate your thoughts.
9. Speak out loud instead
Lots of people find that speaking comes more naturally than writing. One of my top tips for writing conversational content is to write as if you’re chatting to a friend. So, why not build on that and speak what you want to say out loud, recording it onto your phone. Then, all you have to do is transcribe it onto your website.
Something else to consider is the best way to reach your audience. If they prefer to listen to podcasts or watch videos, do that instead. But, also transcribe a copy on your website to help with search engine optimisation.
10. Grab a copy of my free guide to SEO blogging
I published my first blog post way back in 2014. I started out as a beginner, learning from experts over the years and completing an SEO training course.
My guide to SEO blogging shares some of the things I’ve learned along the way.
Summary
Writer’s block may feel overwhelming when it happens, but there are lots of ways to overcome it. By experimenting with different techniques like rough drafts, starting in the middle, or even taking a break, you can find what works for you.
It’s not about getting it perfect first time, it’s about getting started. And, if you need a little extra support, remember to check out my free guide to SEO blogging.
