Blog
52 blog post ideas (when you have no idea what to write about)
Struggling to come up with blog content? Here are 52 blog post ideas you can use to grow your traffic, build authority, and stay consistent with your content.
Should you use AI for content writing in 2026?
AI is now widely used for content writing, but it comes with both benefits and risks. This post explores when to use it, what to avoid, and how to make sure it still supports your SEO and brand voice in 2026.
Why I think sustainable visibility is just as important as SEO
I still believe in SEO and online visibility, but they need to fit into real life. Read how simplifying, prioritising, and getting support can make your marketing efforts more sustainable.
Guide to SEO Blogging
Blogging is still one of the best ways to increase online visibility, but the way people find content has changed. This guide shows you how to create clear, useful blog posts that are easy to understand, build trust, and perform in modern search.
How to repurpose blog content (20+ simple ideas)
Turn one blog post into multiple pieces of content with these simple repurposing ideas. Learn how to reuse your content across social media, email, video, and more.
How to build business visibility beyond social media
Discover ethical, sustainable ways to grow your business visibility in 2025 — slow marketing strategies, AI-ready content, and multi-channel presence.
SEO blogging strategy in 2025: Staying visible in an AI-driven world
Discover practical SEO blogging tips for 2025, including AI visibility, EEAT, conversational content, zero-click results, and a bonus guide for online success. Updated September 2025.
Grow website traffic the slow marketing way
Learn practical SEO strategies for 2025 from my blog history. Grow traffic, reach, and engagement without relying on social media.
How to outsource your content writing without losing quality
Thinking of outsourcing your content writing? Here’s how to keep quality high, find the best writer for your business, and make outsourcing work for you.
How case studies can help your business
Discover how customer case studies can help your business showcase results, build trust, and attract new customers. Learn about the different types of case studies, and get expert tips on how to write a great case study.
How Google’s helpful content guidelines can improve your blog
Google’s helpful content guidelines are all about delivering helpful, reliable, people-first content to searchers. But did you know you can use them to make your website and blog better too?
Why authenticity is important in your content marketing
Today’s consumers crave more authenticity from companies. Here’s why, and what you can do about it.
Is blogging still worth it in 2024?
As social media and video content becomes more popular, you may wonder whether it’s still worth investing time and effort in your business blog. Uncover the benefits, how blogs can affect your SEO, and whether AI can help.
Why I use Flodesk for email marketing
Flodesk has beautiful email templates. Find out why I chose it for my email marketing and how it compares to other platforms.
The benefits of using case studies in your business
Case studies are a great way to show potential customers what you can do for them. By sharing how others have benefitted, those with the same problem will identify with how you can help.
What are evergreen blog posts?
…and why should you care? Evergreen content is a great way to maximise the effort you put into your blog. And it will consistently bring people to your website for years to come.
Can your business thrive without social media in 2025?
Social media can be a helpful tool to market your business. But what happens when you suffer from social media fatigue? Can you market your business without social media?
Will ChatGPT replace content writers?
Many people wonder whether ChatGPT spells the end of content writers. Whilst it is a powerful and potentially helpful tool, it’s not currently a replacement for human writers. Learn more in this post.