The Blog
52 blog post ideas (when you have no idea what to write about)
Struggling to come up with blog content? Here are 52 blog post ideas you can use to grow your traffic, build authority, and stay consistent with your content.
Should you use AI for content writing in 2026?
AI is now widely used for content writing, but it comes with both benefits and risks. This post explores when to use it, what to avoid, and how to make sure it still supports your SEO and brand voice in 2026.
How to write conversational content: 10 simple tips and examples
Conversational writing makes your content feel natural, engaging, and easier to read. This guide shares simple tips and examples to help you write in a way that connects with your readers.
How to repurpose blog content (20+ simple ideas)
Turn one blog post into multiple pieces of content with these simple repurposing ideas. Learn how to reuse your content across social media, email, video, and more.
Grow website traffic the slow marketing way
Learn practical SEO strategies for 2025 from my blog history. Grow traffic, reach, and engagement without relying on social media.
How to overcome writer’s block
Writer’s block can make even a simple blog post feel impossible. These 9 practical tips can help you get your ideas flowing, get words onto the page and keep writing when you get stuck.
Marketing your business when you don’t want to be everywhere
You don't have to be everywhere to build a visible business. Explore how to choose marketing activities that suit your business, your customers and the amount of time and energy you have available.
How case studies can help your business
Case studies can help potential customers see what you do through the experiences of people you've worked with. Learn how to create useful, engaging case studies that tell a story rather than simply selling your business.
8 things you must check before hitting publish on your blog posts
Not sure if your blog post is ready to publish? Spend a few minutes running down my checklist before hitting the publish button and you can add extra value to your content.
Why authenticity is important in your content
Authentic content isn’t about sharing everything or trying to sound a certain way. It’s about honest communication, building trust and letting your personality come through.
Is blogging still worth it in 2024?
As social media and video content becomes more popular, you may wonder whether it’s still worth investing time and effort in your business blog. Uncover the benefits, how blogs can affect your SEO, and whether AI can help.
How to write a blog post from start to finish
Not sure where to start with a blog post? Follow the straightforward process I use to take an idea from the first notes through to a finished post ready to publish.
What are evergreen blog posts?
…and why should you care? Evergreen content is a great way to maximise the effort you put into your blog. And it will consistently bring people to your website for years to come.
Will ChatGPT replace content writers?
Many people wonder whether ChatGPT spells the end of content writers. Whilst it is a powerful and potentially helpful tool, it’s not currently a replacement for human writers. Learn more in this post.
Why content strategy is important for small businesses
What is content strategy, and why is it important for your small business? Learn how to create your own content strategy.
What is content strategy?
What is content? And how can having a content strategy help with marketing your business?
How to get people to visit your website
Want more people to visit your website? Here are 20 things you can do (without paying for advertising).
Why have a blog for your business?
Blogs are great for building relationships and boosting your SEO. Read 10 ways that blogging can help your business.