The Blog
8 things you must check before hitting publish on your blog posts
Not sure if your blog post is ready to publish? Run through this practical checklist before you hit publish, and make sure your content is clear and ready for your readers.
Does your blog post deliver what the title promises?
A blog post can rank well in search and still disappoint the person who clicks on it. Learn how to make sure your content delivers what the title promises and gives readers the information they came looking for.
Why authenticity is important in your content
Authentic content isn’t about sharing everything or trying to sound a certain way. It’s about honest communication, building trust and letting your personality come through.
How to write a blog post from start to finish
Not sure where to start with a blog post? Follow the straightforward process I use to take an idea from the first notes through to a finished post ready to publish.
What is evergreen content, and why is it useful?
What is evergreen content, and why should you care? Find out how creating useful content that stays relevant can take some of the pressure off constantly creating something new.
What do your customers need to know about your business?
Your customers don’t always know what they need to ask. Understanding what they need to know can help you communicate your business more clearly and give them the information they need.
12 common spelling mistakes (and how to avoid them)
Struggle with spelling? Here are 12 commonly misspelled words, with simple and memorable tricks to help you get them right every time.
The moments that take your breath away
“Life is not measured by the number of breaths you take but by the moments that take your breath away.”